FROMTHEGROUNDUP brief 5
Making up a screen I took the greyscale and put the dots over the image whilst in PhotoShop to keep as much texture and tone as possible. However, I did lose most of the different tones that I was hoping would keep. I wanted to get creative with the way you read 'from the ground up' by starting my sentence from the bottom. I should of asked others to read it first and researched how I could draw the reader into reading from the bottom first and then up. I have asked several people to read it and most of them eventually read it from the bottom in the end but I think this is because it doesn't make sense when reading from the top. Because I have already laser cut my leaf collage which took me forever to do. I'm not going to redo this process again. However, I did want to play around with the lettering of the logo to see how I could have improved it. I thought it would be a good idea to show the graduation of font size drawing the reader to the bottom first. Lastly, I used