FROMTHEGROUNDUP brief 5

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Making up a screen

I took the greyscale and put the dots over the image whilst in PhotoShop to keep as much texture and tone as possible. However, I did lose most of the different tones that I was hoping would keep.





I wanted to get creative with the way you read 'from the ground up' by starting my sentence from the bottom. I should of asked others to read it first and researched how I could draw the reader into reading from the bottom first and then up. I have asked several people to read it and most of them eventually read it from the bottom in the end but I think this is because it doesn't make sense when reading from the top.

Because I have already laser cut my leaf collage which took me forever to do. I'm not going to redo this process again. However, I did want to play around with the lettering of the logo to see how I could have improved it.

I thought it would be a good idea to show the graduation of font size drawing the reader to the bottom first.

Lastly, I used an arrow that symbolises two things. the first an arrow to show from the ground up and the other symbolises a roof to represent the sustainable buildings that FROMTHEGROUNDUP specialise in.






I decided to use the arrow/roof idea. I used PhotoShop to create the arrow on top of my collage.



Putting my work into context I stuck my logo in a few different places.








I have been thinking of other ways to improvise with what I have already done as I had already made up a screen. I am hoping by adding colour to the first letter 'From'. This will draw your attention to read from the bottom up. 



I gathered some excess wood from the wood workshop, sanded them down and arranged them how I wanted them to sit. I really liked that the wood had different depths to them. 







When I had to screen print on the pieces of wood I had to rest some bits and pieces underneath the wood to level their surfaces.
I do think it was successful and I actually like what I have done. However, it doesn't show the hard work I did with creating the leaf college with all the detail. I'm also unsure with adding the blue to the from, how much it actually works.


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